All the rage in this economic climate, as landlords of vacant store fronts and Creatives with limited budgets work a happy medium to survive. Driving sales and attracting customers has even hit the local flea markets, where Quik Shade canopies have become a trend. I purchased mine off eBay, driving to Reading, PA for the local pick-up. And yes, it really makes the difference, and not just for those looking to get in from the sun. My foot traffic increased 25%, with an 8% increase in sales. That may not sound like much, but when you are dealing in vintage/secondhand every bit counts.
One of the best compliments I received was the woman who walked in, looked around, and said "Now THIS is a shop".
Thursday, July 16, 2009
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